The Psychology of Influence: Beware of sheep in wolf’s clothing
Wednesday, October 14, 2020
We’ve all been there: someone made a compelling argument about this, that or the other, and it sounded so convincing that we took it on board only to find out much later that it was in fact wrong. Or perhaps there was a time when you had to abandon a long-held belief which, as it turned out, was based on false information but made to look legit? We are all also exposed to fact manipulation on a daily basis. It’s so easy these days to produce a shiny, professional-looking video or presentation to convince people of what you want them to believe (the recently released Thrive 2 movie is a perfect example) . Or to use false authority to have more influence. We can’t fact-check everything and it often only takes one false assumption to skew an otherwise consistent argument.
The agenda is unimportant, whether it’s far-right or far-left, coercing children to eat burgers or broccoli, fight climate change or scam an elderly person out of their pension. We’re being influenced, steered or manipulated constantly and tonight we want to shine a light on the processes behind this, in order to be able to recognise the difference between good and bad influences and act accordingly.
For further details please click here
Hope we will see you there!
You can find more about the psychology of influence in the Personal Synthesis materials